Googlelization??

I wrote in a previous post that Google is having more competence from the vertical search engines, that's perfect because the end-users have better access to specific information. About Google, this company has many services (that's the new paradigm, software as a service), and that's exactly the trend, Microsoft has a big challenge there!!. Today I read that Google will have a health service [1], they are thinking in solve the problem of health information [2], this is a big issue because we are not talking about credit cards information, this is especial data that is owned only by the end-users, I believe that's important to have an efficient way to manage and store that type of data, but the question is who own that data??, for me is the property of the end-users, its a good idea but we have to watch out what business model will appear, I mean do you really like the idea of receive ads about some health problem that you have or will have (there comes the Web 3.0, web intelligence)??. As I say Google has many services and with that they are really helping in organizing the world information I think that's perfect, but certain information is extremely delicate, so with all that I am thinking that we are in the process of becoming a Googlelization (the word comes from civilization), we are depending more in them (Google's algorithms and servers).

[1] http://blogoscoped.com/archive/2008-01-23-n83.html
[2] http://www.nytimes.com/2007/08/14/technology/
14healthnet.html?_r=1&em&ex=1187236800&en=66c63ffcdb8643a8&ei=
5087%0A&oref=slogin
[3] http://financials-advisor.blogspot.com/2007/12/googlelization.html