Yahoo in the middle??

After read some articles about the Microsoft move, its obvious that is a big issue especially for Google that is concerned (Microsoft is worry too in a different way). Google has a point when it said that Internet openness and innovation are very important for the users. About the openness its important to develop web-apps (web-services) with the industry standards in order to avoid monopolies approaches and use the best, innovation on the other hand is the core of the Internet’s success and growth, they also have another point when they addressed: “Could Microsoft now attempt to exert the same sort of inappropriate and illegal influence over the Internet that it did with the PC?”[1]. But the Internet is a complete different platform than the operating system (OS), this runs on many servers (most of them use Linux) that are distributed around the world, this mean that the information / knowledge (data) is in many servers and not in a unique computer, which makes the Internet a perfect environment for innovations. With that type of environment like cloud computing (users can store information and use apps in a complete online environment), could be the next default step for users and Google might be developing now some OS for that (they are already building an OS for mobiles), maybe Microsoft is afraid about that possibility. At the middle of this issue is Yahoo because it has useful apps and millions of users, but I think that it cannot develop a new OS that could run on a cloud computing environment (that’s Microsoft possible one concern now) and also it cannot eat more slices from the advertising cake that Google eat up more and more (75 percent [2]). So that puts Yahoo in the middle of both companies.

[1] http://googleblog.blogspot.com/2008/02/yahoo-and-future-of-internet.html

[2] http://www.microsoft.com/presspass/press/2008/feb08/
02-03Statement.mspx?rss_fdn=Press%20Releases

[3] http://news.bbc.co.uk/2/hi/business/7225599.stm

[4] http://bits.blogs.nytimes.com/2008/02/04/
how-google-could-keep-yahoo-from-microsoft/index.html?ref=technology

[5] http://www.nytimes.com/2008/02/04/technology/
04yahoo.html?_r=1&ref=technology&oref=slogin